Want to supercharge your email marketing without leaving WordPress? You’re not alone! Email marketing is one of the best ways to connect with your audience and keep them coming back. But doing it manually? Totally old-school. Thankfully, there’s a better way. WordPress plugins can make email marketing smoother, smarter, and faster.
In this article, we’ll compare the top WordPress email marketing plugins with a close look at automation, segmentation, and templates. Whether you’re a blogger, store owner, or digital wizard, there’s a tool here for you. Let’s dive in!
1. MailPoet
MailPoet is made for WordPress. It’s like your inbox’s best friend!
- Automation: Set up welcome emails, abandoned cart messages, and newsletters easily.
- Segmentation: Target readers based on interests, location, or what they bought.
- Templates: Use beautiful, ready-to-go templates. Customize with drag-and-drop features.
MailPoet lives inside your dashboard, so you’ll never have to switch screens. Plus, it works well with WooCommerce.
Perfect for: Bloggers, online stores, and small business owners.
2. MailChimp for WordPress
Heard of MailChimp? Of course you have! This plugin connects your site to your MailChimp account, unlocking powerful features.
- Automation: Use MailChimp’s smart system for email sequences triggered by signups, tags, or purchases.
- Segmentation: Sort your audience like a pro. Tags and groups help target the right people every time.
- Templates: Tons of stylish templates to grab attention and boost clicks.
It’s user-friendly and integrates with almost everything — WooCommerce, Gravity Forms, and more.
Perfect for: Anyone already using MailChimp, or wanting to scale up marketing efforts.
3. Newsletter Plugin
This one is totally free, and it’s packed full of features. The Newsletter plugin is a favorite among WordPress users.
- Automation: Basic automation is included. For advanced workflows, add-ons are available.
- Segmentation: Choose users by list or action. Not as advanced as others, but it works.
- Templates: Offers a page-builder-style editor and clever blocks to build your dream email.
It’s simple to use but surprisingly powerful.
Perfect for: Beginners and content creators focused on newsletters.
4. Sendinblue (Brevo) for WordPress
Say hello to marketing automation! Sendinblue, now called Brevo, blends email, SMS, and chat features in one place.
- Automation: Advanced workflows. Trigger emails from page views, clicks, and more.
- Segmentation: Ultra-smart. Build segments with behavior, conditions, and custom fields.
- Templates: A library of clean, professional templates is ready to roll.
The plugin helps you manage contacts and campaigns right inside WordPress. Bonus—Brevo is GDPR-friendly!
Perfect for: Agencies, marketers, and data-driven businesses.
5. FluentCRM
FluentCRM is like a mini-CRM right in WordPress.
- Automation: Visual funnel builder makes automation a walk in the park.
- Segmentation: Tag users by actions, purchases, email opens – anything!
- Templates: Limited built-in templates, but easy to create and reuse your own.
FluentCRM keeps all your data on your website, offering more control and privacy. It even integrates with WooCommerce, LearnDash, and more!
Perfect for: Course creators, service providers, and privacy-conscious businesses.
6. Email Subscribers & Newsletters by Icegram
This one’s a hidden gem. It’s free, simple, and fits most basic email marketing needs.
- Automation: Send emails on publish, sign-up triggers, and more.
- Segmentation: Only basic list segmentation, but it gets the job done.
- Templates: A few basic templates — clean and mobile-friendly.
If you’re just starting out, this could be all you need!
Perfect for: Hobby bloggers and small websites on a budget.
7. Omnisend for WooCommerce
Built with eCommerce in mind. Omnisend is a Shopify and WooCommerce favorite!
- Automation: Recover carts, win back customers, and create sales funnels with clicks.
- Segmentation: Use sales data and subscriber behavior to create detailed segments.
- Templates: Stunningly modern templates. Looks great on every device.
It’s all about boosting sales with minimal effort. If you love numbers and results, you’ll love Omnisend.
Perfect for: Online stores ready to grow fast.
Quick Comparison Table
| Plugin | Automation | Segmentation | Templates | Best For |
|---|---|---|---|---|
| MailPoet | Yes | Yes | Yes | Bloggers, Small Stores |
| MailChimp WP | Yes | Advanced | Yes | Growing Businesses |
| Newsletter Plugin | Basic | Basic | Yes | Bloggers |
| Sendinblue (Brevo) | Advanced | Smart | Yes | Marketers |
| FluentCRM | Yes | Tag-Based | Limited | Course Creators |
| Email Subs. Icegram | Yes | Basic | Simple | Newbies |
| Omnisend | Advanced | Sales-Focused | Modern | eCommerce |
Final Thoughts
Email marketing is a powerful tool — but only if you use the right plugin. Some offer sleek automation. Others shine with advanced segmentation or eye-catching templates. So how do you decide?
Here’s a quick wrap-up:
- Beginners: Try MailPoet or Icegram for simplicity.
- Online stores: Omnisend or Sendinblue offer serious eCommerce tools.
- Education creators: FluentCRM is your go-to option.
- Advanced marketers: Choose Brevo or MailChimp plugins for full control.
No matter your choice, email marketing from WordPress has never been easier — or smarter!