Choosing the right email marketing software for your WordPress website can be the cornerstone of your digital marketing success in 2025. With a broad range of options available, selecting a solution that integrates seamlessly with WordPress, offers automation capabilities, complies with privacy regulations, and supports scalability is key. In this article, we guide you through the best email marketing software for WordPress this year, shedding light on features and pricing to help you make a well-informed decision.
1. Mailchimp
Mailchimp remains one of the most popular email marketing platforms, and it continues to improve its WordPress integration in 2025. With its user-friendly interface and powerful automation features, Mailchimp suits both beginners and advanced marketers.
Key Features:
- Drag-and-drop email builder
- Advanced audience segmentation
- Behavior-based automation
- Real-time analytics
- Native WordPress plugin available
Pricing:
- Free Plan: Up to 500 contacts and 1,000 emails per month
- Essentials: Starts at $13/month
- Standard: Starts at $20/month with enhanced automation tools
- Premium: Begins at $350/month for enterprise-level marketing
2. Brevo (formerly Sendinblue)
Brevo provides a comprehensive platform that goes beyond email marketing, offering SMS marketing, chat, and marketing automation tools, all of which integrate with WordPress through a dedicated plugin. Its strong focus on data privacy and EU compliance also makes it a favorite among GDPR-conscious businesses.
Key Features:
- Email, SMS, and chat marketing tools
- Drag-and-drop editor & customizable templates
- Transactional email support
- CRM and lead scoring features
- Reliable WordPress plugin
Pricing:
- Free Plan: Up to 300 emails/day and unlimited contacts
- Starter: From $25/month with increased email quota
- Business: From $65/month with advanced features
- Enterprise: Custom pricing
3. MailPoet
MailPoet is a WordPress-centric email marketing solution ideal for users who prefer not to rely on external services. Integrated directly into the WordPress dashboard, MailPoet simplifies email campaign creation and monitoring without leaving your site environment.
Key Features:
- Create and manage email campaigns from your WordPress admin area
- Built-in subscriber management
- WooCommerce integration for eCommerce campaigns
- Automatic newsletter scheduling based on new blog posts
- GDPR and CAN-SPAM compliant
Pricing:
- Free: Up to 1,000 subscribers with MailPoet-sending service
- Creator: From $10/month for up to 500 subscribers
- Business: From $30/month with full automation and analytics
4. ConvertKit
ConvertKit is tailored for creators such as bloggers, YouTubers, and podcasters who want to build meaningful relationships with their audiences. With deeply intuitive automation workflows and high deliverability rates, ConvertKit has become the go-to platform for content-focused entrepreneurs.
Key Features:
- Visual automation builder
- Customizable opt-in forms
- Loyal audience segmentation
- Integrates well with WordPress via official plugin
- Built for creators—Monetization features included
Pricing:
- Free Plan: Up to 1,000 subscribers
- Creator: Starts at $15/month for up to 1,000 subscribers
- Creator Pro: From $29/month with advanced reporting
5. Moosend
Moosend is a cost-effective solution that offers high-end features at a competitive price. Suitable for startups and small businesses, Moosend’s intuitive tools make it easy to design campaigns and implement automation workflows.
Key Features:
- Drag-and-drop campaign editor
- Templates tailored for all industries
- Real-time analytics dashboard
- Marketing automation with ready workflows
- Official WordPress plugin available
Pricing:
- Free Trial: 30 days with all features enabled
- Pro Plan: From $9/month based on number of subscribers
- Enterprise: Custom pricing for large-scale needs
6. HubSpot Email Marketing
HubSpot offers a full suite of marketing tools, among which email marketing is tightly integrated with its CRM platform. For businesses already using or considering HubSpot CRM, their email marketing tool provides tight alignment with sales and customer service tools, all available through a WordPress plugin.
Key Features:
- Email personalization using CRM data
- Drag-and-drop email editor
- High email deliverability with smart send times
- List segmentation and A/B testing
- Detailed analytics and contact management
Pricing:
- Free Tools: Includes email marketing for up to 2,000 emails/month
- Marketing Hub Starter: From $50/month
- Professional: From $890/month for more advanced features and automation
7. GetResponse
GetResponse offers a robust, all-in-one marketing solution with strong WordPress support. From email design to automation, landing pages, webinars, and even eCommerce Marketing Automation, GetResponse is ideal for businesses looking to scale their digital presence.
Key Features:
- Drag-and-drop email designer
- Landing page and webinar integration
- Powerful automation with workflow templates
- eCommerce-ready features (including WooCommerce integration)
- Built-in analytics with conversion tracking
Pricing:
- Free Plan: Available with limited features and 500 contacts
- Email Marketing: From $19/month
- Marketing Automation: From $59/month
- eCommerce Marketing: From $119/month
What to Look for in WordPress Email Marketing Software
When choosing the right email marketing tool for your WordPress ecosystem, keep the following criteria in mind:
- Ease of Use: Drag-and-drop editors, intuitive UI, and learning resources
- Integration: Seamless WordPress plugin with shortcodes or Gutenberg support
- Automation: Sophisticated workflows can boost engagement and ROI
- Analytics: Open rates, click-through rates, and segmentation performance
- Scalability: Pricing flexibility and performance for growing contact lists
Conclusion
The choice of email marketing software will significantly influence your outreach, lead nurturing, and customer retention efforts in 2025. Whether you’re looking for a free starter tool or a comprehensive